blu, telecommunicazione


Blu is the latest arrival on Italy’s vibrant mobile telephone marketplace. Studio&Partners task has been to establish an overall strategy and design for the brand’s launch. The project includes a range of display furniture and communication supports for dealers, airport information stands, and shop-in-shop sales. The design focused on two key ideas – the vertical layering of the product display and communication graphics, and horizontal surfaces where customers can interact directly with the products and services.

90 brances